MARKETING IS ASKING SOMEONE OUT ON A DATE, AND BRANDING IS THE REASON THEY SAY YES
OUR BRAND CORE VALIES AND PROCESS
We don't want our clients feeling anxious about what we are up to. Or if our work will end up being what they envision. This wastes time and money. We see our clients as our collaborators so we practice an inclusive policy by keeping them in the loop so
they know what things are looking like. It is helpful to have their input early on so we know if we are heading in the right direction
BE STRATEGICALLY SIMPLE
I he Client is confused its likely that their audience will be too. we go from general to specific and take it step by step.
THE SKETCH + BRAINSTORM + IDEA STEP
During this stage its kind of a fun frenzy.. We research concepts. do audits of current visual assets. We look into competitors to ensure we differentiate from them. We present the client with a handful of black and white sketches to see what logo they gravitate towards most. Then we develop colors that go along with the type of brand we are creating.
BRAND PERSONALITY AND TONE
After we are done with the visual assets , we move onto brand personality. This depends on the clients goals for their company. if their goal is to attract a younger but more complicated audience like gen z then we make the personality a playful and heartfelt one and show that the company is sustainable and cares about the enironment. we give our clients details questionnaires on who they want their ideal client to be. That way we can research the best approach via brand personality to reach them.