SIMPLICITY IS KEY

SIMPLICITY IS KEY

Make it simple

but significant

DESIGN IS INTELLIGENCE

made visible

Accessible design

is good design

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Say Hi!

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MARKETING IS ASKING SOMEONE OUT ON A DATE, AND BRANDING IS THE REASON THEY SAY YES



OUR PROCESS

OUR BRAND CORE VALIES AND PROCESS

- COLLABORATION
We don't want our clients feeling anxious about what we are up to. Or if our work will end up being what they envision. This wastes time and money. We see our clients as our collaborators so we practice an inclusive policy by keeping them in the loop so
they know what things are looking like. It is helpful to have their input early on so we know if we are heading in the right direction

BE STRATEGICALLY SIMPLE
I he Client is confused its likely that their audience will be too. we go from general to specific and take it step by step.

THE SKETCH + BRAINSTORM + IDEA STEP

During this stage its kind of a fun frenzy.. We research concepts. do audits of current visual assets. We look into competitors to ensure we differentiate from them. We present the client with a handful of black and white sketches to see what logo they gravitate towards most. Then we develop colors that go along with the type of brand we are creating.

BRAND PERSONALITY AND TONE

After we are done with the visual assets , we move onto brand personality. This depends on the clients goals for their company. if their goal is to attract a younger but more complicated audience like gen z then we make the personality a playful and heartfelt one and show that the company is sustainable and cares about the enironment. we give our clients details questionnaires on who they want their ideal client to be. That way we can research the best approach via brand personality to reach them.

web design - ADV - graphic design -

web design - ADV - graphic design

exhibition design - packaging design -brand design

- exhibition design - packaging design -brand design

brand identity - media production - photography -

brand identity - media production - photography

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Testimonial Image

"I stumbled onto FakeOrange's Instagram one evening and immediately hired her. She had a short deadline but handled the pressure gracefully, and got everything that needed to be done hand delivered and on time to me. She was great to work with."

- Simon Sinek

"FakeOrange is incredibly talented and hard working, but also a great listener. I commissioned a portrait of my wife - it made for a one of a kind gift. Alfie communicated with before during and after the process to make sure I was happy with the result - and I love it. More Importantly, my wife loved it. I felt cared for and attended to throughout the process. The combination fo talent, compassion and work ethic is rare. I'm grateful that I found her."

-State Legislature, Vedat Gashi

"Alfie helped me with art direction for high profile events. I told Joss Sackler I wouldn't trust anyone's opinion but hers out of all her employees."

- Robert Molnar, Celebrity Stylist



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We have a team of blue chip brand strategists, sound designers, visual creators, graphic designers, digital marketers, social media specialists, content creators, programmers, web developers, photographers, videographers, copywriters, ux/ui design and researchers data analysts, AI and Machine Learning experts.

So when we say full service we mean FULL service.

We work on large projects together or you can hire an individual.
We do not bind anyone with exclusivity clauses.

Interested in working with us?
Our company does not accept resumes so please email us something interesting instead if you are interested in working together.

Endlessly
Curious

Location

NYC
BELGIUM
CANADA
ASIA

alfie ljuljdjuraj &
William martin

co founder
co founderz

Sean Hamilton

co-founderpr

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